Borrow The Look: How Nigerians are embracing fashion rental

BusinessDay | 13-09-2026 02:10pm |

Fashion rental is gaining popularity among Nigerians as a cost-effective way to dress for weddings, red carpet events, and photo shoots. Many Nigerians find that purchasing high-end fashion items can be expensive, leading them to rent instead. This trend allows individuals to look good without the high price tag. The practice is becoming increasingly embraced across the country.

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