African Collaborations Group (ACG), a strategic project origination and collaboration platform focused on industrialising sport in Africa, announced the appointment of Aïcha Diop to its Advisory Board. Diop is an international executive with over 18 years of experience across Africa, Europe, the Middle East and North America, covering marketing, brand development and audience growth. She previously held senior positions at NBA Africa and the Basketball Africa League, where she was part of the team that launched the BAL, the first professional sports league operated by the NBA outside North America. She currently works as a consultant in brand marketing for sports organisations and athletes.
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