Instagram wants you to pay for its AI photo-editing filters

Business Insider | 14-09-2026 10:42pm |

Meta is introducing a subscription model for its AI photo-editing tools on Instagram. Users will need to subscribe to Meta One to access additional AI effects and perks. A test of the subscription showed a pop-up prompting users to upgrade or wait until the next day. The program, unveiled in May, is not yet widely rolled out in the US.

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