Sydney Sweeney's nearly nude ad is drawing backlash — but she might have the last laugh

Sydney Sweeney has sparked controversy with a nearly nude ad campaign for sports prediction app Novig. The campaign, which features Sweeney with strategically placed sports equipment, drew criticism from female Olympic athletes who said it sexualized women's sports. However, analytics firm Peak Metrics found the campaign generated more positive than negative posts online, and Sweeney also took an equity stake in Novig.

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