The Federal Ministry of Art, Culture, Tourism and the Creative Economy has reaffirmed its commitment to partnering with stakeholders to unlock Nigeria's $100 billion tourism and creative economy potential. Minister Hannatu Musa Musawa spoke at the flag-off of 'Ember to Remember 2026' and the unveiling of the national calendar in Lagos. The initiative is a 100-day national tourism season running from September to December. The goal is to create opportunities for young Nigerians, attract investment, and strengthen local businesses.
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