APO Group has launched a new brand and website centred on the proposition 'Communication, Built for Performance'. The company positions itself as Africa's only strategic communications consultancy with owned distribution, combining strategic advisory with ownership of the network that distributes it. This allows clients to have a single communications partner across markets, rather than multiple agencies, and enables APO Group to be held accountable for results delivered. CEO Bas Wijne commented on the launch, highlighting the company's ability to serve organisations operating across multiple African markets.
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