Media mogul Kara Swisher, in a conversation with Business Insider, said that all hugely successful businesses share three key elements. She emphasised the importance of offering a product that is useful and interesting to consumers. Swisher built her reputation covering Silicon Valley and investigating billionaires at The Washington Post and The Wall Street Journal before launching the media brand Recode and writing 'Burn Book'. She also stated that she dislikes being an employee and that entrepreneurship may come more naturally to some people.
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