This Chinese Chain Has More Locations Than McDonald’s. They Did It By Copying This U.S. Discount Chain’s Playbook.

Mixue, a Chinese chain, has more locations than McDonald's, with 47,000 stores selling 45-cent ice cream cones. The company achieved this by copying the playbook of a U.S. discount chain, Dollar General, which beat Walmart. The article details how Mixue adapted this strategy.

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