A recent patent filing from Microsoft hints at Xbox's in-game advertising ambitions. The filing, published earlier this month, outlines a concept for a content management system that would detect appropriate breaks in streaming gameplay, like completing a level, to insert an ad. Gamers could be rewarded for watching the ad with a credit that offers a set period of uninterrupted gameplay. The usual patent caveats apply, as companies like Microsoft file many patents that don't always materialize as products or indicate active business priorities.
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