A wave of brand scandals occurred over the summer, including Hyrox facing backlash after an athlete soiled herself during a race, Good Good's bad ad scandal, Neutrogena facing criticism over its alleged treatment of Hayden Panettiere, and Target apologizing for an offensive Halloween costume. The article attributes the frequency of these crises to the internet's heightened attention to brand missteps, not to marketers being more accident-prone.
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