I'm the editor in chief of Allure. I have multiple side hustles and keep my life organized on Post-its.

Business Insider | 17-09-2026 11:18am |

Jessica Cruel, the 37-year-old editor in chief of Allure Magazine, shared her daily routine in an as-told-to essay. She balances her role at Allure with teaching at NYU, writing a book, managing rental properties, and creating social media content. Cruel, who lives in Newark, New Jersey, wakes up around 4:30 a.m. and immediately checks the news. She organizes her life using Post-its and juggles multiple side hustles.

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