Inside Good Good's Callaway ad crisis, which led to exec exits and lost partners

Good Good, a YouTube golf supergroup, faced a crisis after an ill-fated ad with Callaway was perceived as promoting violence against women. The controversy led Callaway to cut ties and resulted in executive exits and lost partners for Good Good. The group had previously secured a partnership with Callaway in 2023, along with retail deals and $45 million in investment. The incident highlights the risks of the creator economy intersecting with traditional brands.

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