The inaugural New Pour Report 2026, based on 10 trends and over 15 data sources, was launched at The New Pour Summit 2026 in Nairobi, Kenya. The summit, convened by Drinkabl Africa, brought together beverage leaders, founders, and investors to develop frameworks for scaling African drinks to global markets. The report identifies a $1 billion growth opportunity in Africa's beverage industry, driven by demographics such as urbanisation and connectivity. Tosin Balogun, co-founder of Drinkabl Africa, stated that the report represents an intellectual commitment to Africa's beverage industry.
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