The PR playbook Sydney Sweeney and tradwives both love to use

Business Insider | 18-09-2026 03:51am |

PR strategists said Sydney Sweeney and tradwife influencers appear to be deploying a similar publicity strategy. Both post content depicting divisive stereotypes but plead ignorance when asked about the backlash, according to the strategists. The strategists said the figures likely know what they are doing and are capitalizing on the outrage generated by their content.

Stay Updated with the Latest News!

Don't miss out on breaking stories and in-depth articles.