A Crisis Expert Says the Company Caught in the Coldplay Kiss Cam Scandal Responded Right — 48 Hours Too Late. Here’s How to Avoid the Same Mistake.

A crisis communications expert analyzed the response of the company involved in the Coldplay kiss cam scandal. According to the expert, the company's response was correct but came 48 hours too late. The article outlines how businesses can prepare for and avoid similar mistakes when facing viral incidents.

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