Why 'The Diary of a CEO' star Steven Bartlett says he can't do his job without X — and isn't a Mark Zuckerberg fan

Business Insider | 18-09-2026 10:51am |

Steven Bartlett, host of 'The Diary of a CEO' podcast, says he relies on X to stay informed about fast-paced news, particularly on topics like AI. He expressed concerns that AI could accelerate the decline of creators' social reach, emphasizing the need for creators to build direct relationships with their audiences. Bartlett made these comments at an event announcing a $400 million creator venture with Authentic Brands Group. He is not a fan of Mark Zuckerberg.

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