Britt Baker and Laurie-Anne King pooled $2,000 of their own savings to start a financial-education company called Dow Janes. Before launching, they had already made $40,000 in sales by selling the product before building it. Their advice is to build a product customers want and then create a clear path to sell it. Their 'green-light' framework helped them focus their time on revenue-generating work, and the company is on track to generate $30 million in revenue in 2026.
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