Domestic tourism in Nigeria is experiencing a rebound, driven by tighter travel budgets, weaker foreign exchange rates, better local supply, and a new generation of Nigerian creators showcasing the country on TikTok. Lagos generated approximately N111.5 billion in hospitality revenue during Detty December in December 2024, according to MO Africa Consulting figures cited by BusinessDay. Diaspora spending during the same period has been reported at N396 billion. The shift marks a change from the previous decade when Nigerian travel was predominantly outbound.
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