A Business Insider reporter from New York City spent 48 hours in Scottsdale and Paradise Valley, Arizona, and documented eight surprises about the wealth hub. Scottsdale is America's fastest-growing wealth hub, with a 125% increase in millionaire residents between 2014 and 2024, according to the 2025 USA Wealth Report by Henley & Partners. Paradise Valley is the richest municipality in Arizona by per capita income, according to the US Census Bureau. The reporter was surprised by the luxury suburban lifestyle, walkable pockets, hillside estates, and short commutes.
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