Stakeholders Push Insurance Adoption As Economic Protection Tool

Insurance stakeholders have called for wider adoption of insurance by families, businesses, and institutions as a tool for protecting livelihoods and mitigating economic risks. The call was made at the launch of AXA Mansard's African Brand Campaign in Lagos, where the company unveiled its 'Culture of Care' campaign aimed at changing Nigerians' perception of insurance. The Chief Executive Officer of AXA Mansard Insurance, Kunle Ahmed, said insurance should be viewed as a practical mechanism for protecting against unforeseen risks, not merely as a financial product or expense. He said the campaign connects insurance with values already rooted in Nigerian society, such as family responsibility and communal support.

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