Government to Leverage Major Sporting Events to Market Kenya Globally

APO Group - Africa-Newsroom: latest news releases | 20-09-2026 02:53pm |

The Kenyan government plans to use major sporting events to market the country globally, promote tourism and investment, and strengthen international partnerships. Prime Cabinet Secretary Musalia Mudavadi highlighted Kenya's achievements in athletics, football, and rallying, as well as its role in hosting events like the Safari Rally and the 2029 World Athletics Championships. He called on the diplomatic community to support these efforts.

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