How social media posts influence market valuation of listed firms — Akinbowale

A doctoral research conducted at Babcock University by Dr. Sileola Adebusola Akinbowale has revealed that social media activities, including a single tweet or Facebook post, significantly influence the fortune and market valuation of listed companies in Nigeria. The study found that new media and investor communications account for 72 percent of corporate value. The research surveyed various aspects of social media impact on listed firms. The findings highlight the growing importance of digital platforms in shaping corporate reputation and market performance.

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