Influence vs. credibility: What modern PR must protect, By Bodex Hungbo

In a piece on modern public relations, Bodex Hungbo writes that influence may make people notice you, but credibility is what makes them believe you. He notes that influence may open the door, but credibility determines whether people will still welcome you when you return. Hungbo advises practitioners to pursue influence, trends, conversations and visibility, and to reach millions if possible. He adds that in the middle of all that noise, credibility must be protected.

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