Visa has named Congolese music superstar Fally Ipupa as the official Brand Ambassador for Visa Pay in the Democratic Republic of Congo. The partnership aims to promote digital payments and financial inclusion in the DRC, aligning with the Central Bank's 2027 cashless agenda. Visa Pay, launched in the DRC in September 2025, is an interoperable payments and ecommerce solution that allows consumers to pay, get paid, and move money through a mobile app and participating banks, mobile operators, and fintechs. Ipupa will champion Visa Pay through consumer campaigns.
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