Meta's Muse gives Zuckerberg another shot at building a real platform

Business Insider | 21-09-2026 11:55pm |

Meta's new personal AI agent, Muse, has become the most downloaded free app on the App Store, surpassing ChatGPT. The app's popularity suggests it could become a platform for developers, with services like Shopify and Stripe already engaging with it. Meta's stock rose 11% on Monday, nearing a record high, as investors bet on the company's ability to sit between consumers and businesses. This development gives CEO Mark Zuckerberg another opportunity to build a technology platform, a goal he has pursued for years.

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