Morgan Stanley has identified 15 high-quality stocks that it recommends buying ahead of earnings season. The bank's chief investment officer, Mike Wilson, advised sticking with the quality trade, noting that the market is in a mid-cycle environment where such stocks tend to outperform. The list includes companies like ServiceNow, Coca-Cola, Visa, and Gilead. According to Morgan Stanley, robust GDP numbers and a focus on earnings growth support this outlook.
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