What happens when an art piece goes viral? For one 23-year-old, it meant financial stability, a new apartment, and $80,000 tied up in delayed orders.

Oskar Flodstrom, a 23-year-old designer in Los Angeles, experienced a surge in business after his pill-bottle side table went viral. With assistance from NO LOGO, he brought the design to market and generated $150,000 in sales within two weeks. The success allowed him to leave his job as a swim teacher, but it also led to production delays and $80,000 tied up in delayed orders. Flodstrom continues to source overlooked objects, such as a Paul Smith rug he found for $50.

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