Marc Benioff says Salesforce's investment in Anthropic was a plan B that could pay off in ‘tens of billions’

Business Insider | 23-09-2026 12:57am |

Salesforce CEO Marc Benioff said on the Sources Podcast that he initially wanted the company to invest in OpenAI, but OpenAI's relationship with Microsoft prevented such a deal. Instead, Salesforce backed Anthropic and other AI startups. Benioff said the investment in Anthropic could eventually be worth "tens of billions." Microsoft, an enterprise software competitor to Salesforce, holds roughly 27% of OpenAI.

Stay Updated with the Latest News!

Don't miss out on breaking stories and in-depth articles.