Legal AI startup Spellbook hired a new CMO — and she has strong opinions on avoiding 'creepy' AI marketing

Business Insider | 23-09-2026 02:28pm |

Legal AI startup Spellbook has appointed Meltem Kuran-Berkowitz as its chief marketing officer. Kuran-Berkowitz, who previously spent five and a half years as head of growth at Deel, aims to help Spellbook reach $100 million in revenue. She emphasizes that while the company embraces AI, it avoids using the technology to impersonate human communication in its marketing.

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