OpenAI is enlisting an influencer army to make it look 'good for the world'

OpenAI has increased its influencer marketing efforts as concerns about artificial intelligence safety grow. The company is asking social media creators to highlight how ChatGPT is beneficial and can support work that is "good for the world." According to data from influencer marketing platform HypeAuditor, OpenAI more than doubled its sponsored Instagram posts promoting ChatGPT from 61 in June to 141 in August. Business Insider reviewed dozens of sponsored posts as part of this campaign.

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