Oura and Whoop Dominate Screenless Wearables. Now Apple Is Reportedly Planning to Challenge Them.

Entrepreneur | 23-09-2026 08:59pm |

Apple is reportedly developing a new wearable device that would compete with screenless fitness trackers from Oura and Whoop. The company's plans suggest it may enter a market currently dominated by these two brands. Details about the device's features or release timeline have not been disclosed.

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