YouTube is leaning into the fast-growing micro-drama format. It's introducing Shorts series, a feature for creators to promote episodic shows, including micro dramas. The platform said micro-drama watch time grew 50% year over year and soared 90% on TVs. On Wednesday, it's releasing a new feature that allows creators to bundle their short videos in a series of episodes or seasons, designed to be viewed sequentially. The tool is available to any Shorts creator, but is particularly helpful for micro-drama studios that make soap-opera-style shows aired in snippets of 1 to 3 minutes. "Micro-drama studios, even before this tool, are having great success on YouTube, and hopefully it's going to make the viewer experience of their content even better," said Kurt Wilms
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