McDonald's unveiled its "Next" initiative at an investor day on Wednesday, outlining plans to spend approximately $8.5 billion to help franchisees revamp their restaurants. The company aims to address issues such as impersonal customer interactions, including the prevalence of touchscreen ordering kiosks and reduced counter staffing. The announcement comes as McDonald's shares have fallen to a four-year low, and the company faces pressure to demonstrate that its US turnaround strategy is effective.
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