How Meta is using the Threads playbook to boost Muse

Business Insider | 24-09-2026 07:00pm |

Meta is applying strategies used to grow Threads to its new AI agent, Muse. Threads, launched in 2023 as a Twitter alternative, now has 500 million users. Connor Hayes, who took over Threads from Instagram boss Adam Mosseri, discussed the platform's evolution and its approach to AI content.

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