Mike Dada: Political Marketing Must Be Digitally-driven to Resonate with People

Mike Dada, a lawyer, marketing and public relations expert, and CEO/Managing Director of PRM Africa Marketing and Communications Ltd, has stated that political marketing must be digitally-driven to resonate with people. He made the remark in an interview, noting that data analytics, artificial intelligence, and digital platforms are changing how candidates understand voters, shape narratives, and compete for attention. Dada, who has close to three decades of experience across strategic public relations, advertising, brand communication, and political campaigns, insisted the change goes beyond technology.

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