Your Book or Keynote May Not Pay Much — But Here’s How to Tell If It’s Winning You Better Clients

The article explains that while royalties, speaking fees, and course sales from a book or keynote may not be substantial, the biggest returns often come from attracting better clients. It suggests that the value of expertise extends beyond direct monetary gains and into areas that may not be tracked by a CRM. The piece advises on how to determine if such endeavors are winning better clients.

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