Garett Senez, founder and CEO of Quark Baby, faced significant challenges when tariffs on China and Canada hit his business. Based in Canada but with 90% of its business in the US, Quark Baby manufactured in China and was impacted twice by tariffs. Senez described feeling a loss of control but emphasized perseverance. In response, the company explored resourcing production to other countries such as Indonesia, Thailand, Vietnam, Cambodia, and Korea.
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