MAGGI expanded its participation in this year's August Meeting tradition, reaching 19,670 women across South-east Nigeria. The brand partnered with 30 women's associations across five South-east states and held five market activations, more than doubling participation from the previous year. According to a statement by Nestle Nigeria Plc Corporate Affairs Manager Toju Egbebi, the engagement was MAGGI's largest August Meeting effort to date. Receptions featuring cooking competitions, music, gifts and appearances by Ruby Ojiakor, Blessing Obasi and Blessing Onwukwe followed the women's meetings.
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