Inflation is kicking off a discount arms race between grocery stores

Energy and transportation costs are rising, putting pressure on household budgets, though food price increases have not yet appeared. Grocery retailers are proactively cutting prices to attract cash-strapped shoppers. Aldi announced approximately $86 million in discounts on fresh foods through November 3, with one-third of its assortment already priced lower than competitors. Value-oriented retailers like Aldi, Costco, and Walmart have gained market share during tough economic times.

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