The startup trap that kept this longevity app founder stuck

Brent Franson, CEO of Death Clock, spent four years building a mental-health app called Most Days that users liked but was not a viable business. He describes this as a trap of "slow failure," where the product seemed promising enough to keep patching. In late 2024, he shut down the app and discarded its codebase, then shifted his San Francisco-based team to build Death Clock, a consumer-health product.

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