Couples are using a viral AI agent to do their emotional labor. It’s been helpful — and chaotic.

Business Insider | 27-09-2026 11:32am |

Instinct, an invite-only AI assistant that gained popularity among Silicon Valley insiders in August, has introduced a "Trusted Person" feature allowing users to connect their AI agents for shared tasks. Early adopters have used the tool to manage relationship responsibilities such as shared to-do lists, booking hotels, scheduling appointments, and planning surprise date nights. While the feature reportedly reduces emotional labor, a therapist cautioned that couples still need to invest effort in their relationships. The results of using AI agents for relationship management have been mixed.

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