Oura, the fitness ring maker, is expected to go public this week. The company's revenue more than doubled in fiscal 2025 to $907.9 million and increased another 74% in the nine months ending June of this year. It generated $100 million in cash in fiscal 2025. However, an analyst noted parallels to other single-product-plus-subscription models like Peloton, GoPro, and Fitbit that did not end well.
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