Emirates Holidays, the tour operating arm of Emirates Airline, has signed a Memorandum of Understanding with the Kenya Association of Travel Agents (KATA) to stimulate outbound tourism to Dubai and other destinations across the Emirates network. The partnership combines Emirates Holidays' portfolio of destinations, experiences, and package holidays with KATA's network of more than 300 travel agencies across Kenya. It will provide travel professionals with enhanced access to product deep dives, destination insights, and competitive promotional opportunities. Under the agreement, the two organizations will also explore joint marketing and promotional activities, trade webinars, and industry events, including the 2026 Arabian Travel Market in Dubai.
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