Loans are serviced by cash flow, not profit, CreditPRO MD tells MSMEs

Sola, the Managing Director of CreditPRO, has advised Nigerian micro, small and medium enterprises (MSMEs) seeking institutional credit to prioritize cash flow and financial discipline over headline profitability. He emphasized that loans are serviced by cash flow, not profit. The advice was given to MSMEs aiming to access credit from financial institutions.

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