When the rejoinder becomes the story, who is telling Ekiti’s tourism story

The article discusses a public disagreement involving the Director General of the Ekiti State Bureau of Tourism, Mr. Wale Ojo-Lanre, and Glocient Hospitality Limited and Ikogosi Warm Springs Resort. A video featuring Ojo-Lanre's remarks has gone viral. The piece references communication scholar James E. Grunig to highlight the importance of relationship management in public relations. It suggests that the ongoing exchanges may be overshadowing broader tourism development efforts in Ekiti State.

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