Taste Labs CEO Thais Castello Branco is seeking to push creative work into an AI-powered future, according to a Business Insider feature. The piece recounts the writer's early obsession with fonts, including reading blog posts on Typographica about kerning and white papers from Microsoft on the readability of Calibri compared to Arial. It references an 1884 theory of great fiction and taste by Henry James, who believed greatness could be defined by its elements but that taste comes from experience. The article describes the startup's effort as a quixotic quest to fight AI slop.
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