AI agents such as Meta's Muse are being marketed for their ability to handle shopping tasks from start to finish, including researching items, comparing prices, and checking out on a user's behalf. However, a recent survey conducted by YouGov for ACI Worldwide, a global software and payments company, found that 53% of respondents were uncomfortable with an AI agent making a purchase for them. While many consumers are open to agents handling research and price comparison, trusting them with the final checkout step could prove more difficult. Building that trust may take time and require changes to checkout systems.
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