AliExpress, Alibaba Group's international e-commerce site, is testing a new VIP membership program in some markets as it tries to attract and retain high-spending customers in a challenge to Amazon. The VIP program, called Elite, is available on an invitation-only basis to customers who have spent more than $800 a year on AliExpress purchases, according to a person with direct knowledge of the efforts. The company is piloting the program in Australia, the U.K., Germany and Spain, and plans to bring it to more European markets as well as South Korea next month. The move is seen as an effort to compete with Amazon's Prime membership program.
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