Dentsu is making a big Hollywood bet with ‘Angry Birds 3’ — and beyond

Dentsu is making a capital investment in "The Angry Birds Movie 3" and contributing to its $66 million marketing and distribution budget. The company is credited as a producer on the film, which is set to open in December and features creators including MrBeast and Salish Matter in its cast. This marks Dentsu's first material capital investment in a film, though the company declined to disclose the size of its stake. The move is part of a broader push by the ad agency group into TV and film, joining holding company rivals in the entertainment space.

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