Deepfakes, digital trust and the new rules of reputation management

BusinessDay | 30-09-2026 05:08pm |

The article discusses the challenges posed by deepfakes and the need for digital trust in reputation management. It emphasizes that AI is here to stay and raises the question of how to protect what matters. The piece likely explores new rules and strategies for managing reputations in an era of advanced digital manipulation.

Stay Updated with the Latest News!

Don't miss out on breaking stories and in-depth articles.